“When people talk, listen completely. Most people never listen.”— Ernest Hemingway
When you are trying to figure out why a company is underperforming, where do you begin? What should be your starting point?
You can learn a tremendous amount right away by simply talking with, and listening to, the company’s people — the CEO, the management team, the employees, the investors, the Board, and other key shareholders.
Although that sounds obvious or even trite, it’s just common sense. Listening carefully to what people are saying, absorbing it, and twirling it around a bit is a necessary prelude to delving deep into data. If a company is stuck, emotions may squelch thoughtful, deliberate action, especially if the stuck situation has been going on for some time.
During CEO coaching, people of stuck companies talk and I hear three big themes:
- concerns about LEADERSHIP
- angst and arrogance about EXTERNAL FORCES
- confusion about OPERATIONS
Episode 1 illustrates the emotional reactions of a stuck company’s key people about leadership – the unfiltered, raw, spill your guts variety. Their voices express what they live everyday.
Episode 2 will be the angst caused by External Forces; Episode 3 will reveal confusion about Internal Ops.
Consider this one emotional exchange…
Brother A: My brother’s head in the sand attitude is going to strangle this company!
Brother B: My brother’s outlandish growth ideas will destroy all we have worked for.
Where do you go with that opening salvo? The real story was someplace in between…and that’s the essential point here.