What is this thing called 9Stucks?
9Stucks is a dynamic business diagnostic tool. It identifies nine distinct yet interrelated business challenges that cause a company to underperform.

CEOs: Don’t Be Left Behind, Make Your Company Relevant

stuck in another worldIs your company stuck in the past…is your industry slowly (or quickly) changing?

Have your customers’ needs moved away from your old product/service offerings?

These changes can build up, and then erupt.

Companies become Stuck in Another World if:

  1. They don’t recognize or react to evolving industry forces and trends
  2. They have lost their core strengths and competitive advantages
  3. Products/services have become indistinct commodities

If this is the case, what can you do about it?  For those readers who have successfully dealt with these challenges, what are some successful tactics you can share with the 9Stucks readers who find themselves in this predicament?

Just this summer, conversations I’ve had with CEOs and private equity investors have quickly gravitated to their laments and frustrations about either: 1) customer behavior; 2) new competitors; 3) industry dynamics; 4) product/service offerings; or 5) all of the above.

The chatter is loud. Here is a sampling from the conversations:

[Read more…]

What is this thing called 9Stucks?
9Stucks is a dynamic business diagnostic tool. It identifies nine distinct yet interrelated business challenges that cause a company to underperform.

Customer Satisfaction: Can I Take Your Order Please?

There should be no confusion about what a customer expects from the business relationship with a supplier.  A critical aspect of a company’s go-to-market tactics is having clear processes and effective systems that create strong connection points to the customer.

What are you most critical business processes?  How are these related to customer satisfaction?

Who owns these processes?

These four successful companies who used the 9Stucks approach have radically different business models:

  • Manufacturer of large, custom test equipment
  • Engineering services consulting firm
  • Printer of trade magazines
  • Manufacturer of precision electronic assemblies

Even though they are very different businesses, there is ONE critical thing they all had in common:

They all had one customer-centric, internal process that had no clear ownership.  

Each one of them lacked distinct accountability and ownership by ONE person over ONE important process linked directly to their customers. [Read more…]