What is this thing called 9Stucks?
9Stucks is a dynamic business diagnostic tool. It identifies nine distinct yet interrelated business challenges that cause a company to underperform.

Stuck in a Rut: Is It Time to Fire Your Customers?

“You want me to fire some customers and give up hard-earned revenue!

What kind of advice is that?”

That’s what Steve, the CEO of one of my ‘stuck’ client companies said to me when I urged them to get rid of some long-time customers.

Less can be more. Don’t be Stuck in a Rut.

A company should ‘fire’ individual customers, groups of customers or entire product lines when the customers:

  1. have become marginally profitable or are in negative profit territory
  2. cause support costs to spike
  3. inflict a never ending sales cycle on your people
  4. unleash unreasonable demands (pricing, process, delivery) on the business
  5. have become entrenched in a dying segment of the industry

Why not fire them and give these ‘bad’ customers to your competitors?

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