What is this thing called 9Stucks?
9Stucks is a dynamic business diagnostic tool. It identifies nine distinct yet interrelated business challenges that cause a company to underperform.

Aggressive Competition? You’re Gonna Need A Bigger Boat

SharkIn New England, nothing shouts “Summer!” more than the first report that sharks have been spotted off Cape Cod beaches. Great White sharks.  Six more were spotted this week cruising close to the shore in Chatham, MA.

When the island of Martha’s Vineyard was used as the setting for the 1975 movie Jaws, the movie rolled out a tide of beach fears that have never quite receded. Scenes from Jaws have caused adults and children to avoid swimming in the ocean, or panic and run from the water when seeing a harmless sunfish off the beach, or learn the pounding technique for scaring a shark away.

Are your competitors sharks? When new competitors are 100 yards off your company shore, or seemingly right next to your plant (boat) do you immediately think you ‘…need a bigger boat?’

Here’s a familiar scene from Jaws which illustrates the “You’re gonna need a bigger boat” reaction.

My experience has shown that management reacts in one of three ways when confronted with intense, encroaching competition:

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What is this thing called 9Stucks?
9Stucks is a dynamic business diagnostic tool. It identifies nine distinct yet interrelated business challenges that cause a company to underperform.

Emotional Venting in a Stuck Company. Episode 2: External Forces

 

CEOs and employees of stuck companies reveal three recurring themes when I interview them during coaching sessions. These themes launched a series of three blog posts about ‘Emotional Venting in a Stuck Company’.

Episode 1 illustrated the importance of listening to the emotional reactions of a stuck company’s key people about LEADERSHIP – the unfiltered, raw, spill your guts variety. Their voices express what they live everyday. Episode 3 will cover internal confusion about OPERATIONS.

This second Episode documents the wide range of emotion about a company’s EXTERNAL FORCES. External forces have a decided influence on your corporate strategy.  The key external forces that impact your organization are:

  • economic
  • political, governmental
  • social, cultural, demographic
  • technological
  • industry specific
  • customer behavior
  • competitive pressures

The external forces can be an impending threat or they may present strategic opportunities for your business. Your interpretation of and reaction to these external forces directly impact the strategic decisions you make. 

The 9Stucks that relate to external forces are Another World, Rut and Traffic. The comments I hear from leadership teams about these stucks reveal a wide range of emotion: angst, indifference, measured confidence, or arrogance.  Their typical hot buttons topics are concentrated around:

  1. industries in flux
  2. unpredictable customer behavior
  3. constant competitive pressure.

From Angst to Arrogance

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What is this thing called 9Stucks?
9Stucks is a dynamic business diagnostic tool. It identifies nine distinct yet interrelated business challenges that cause a company to underperform.

What Marissa Mayer Should Do to Unstick Yahoo

What do Hewlett Packard and Yahoo have in common? Each company:

  1. has a very new or relatively new CEO
  2. is in the heart of Silicon Valley (they are almost neighbors!)
  3. has an internationally recognized brand
  4. is STUCK

Back in May I wrote about Hewlett Packard’s long, steady slide to become a stuck Company. That blog post was entitled: Call the Handyman: These Garage Doors are Broken.

Today, Yahoo officially joins HP as a member of the 9Stucks club.

Becoming stuck isn’t an instant event for companies whether they are large or small. Stuck develops subtly over time and is more insidious than a sudden, severe crisis. It’s like falling asleep at the beach and waking up to see the water swirling all around you and your belongings. Added to that is the cumulative negative effect of one stuck leading to another, and another, until the organization is in a veritable stew of stucks, also known around here as Stuck Salmagundi.

A bit of history may illustrate why Yahoo, like HP, has reached the exalted ‘they’re stuck’ designation.

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