In New England, nothing shouts “Summer!” more than the first report that sharks have been spotted off Cape Cod beaches. Great White sharks. Six more were spotted this week cruising close to the shore in Chatham, MA.
When the island of Martha’s Vineyard was used as the setting for the 1975 movie Jaws, the movie rolled out a tide of beach fears that have never quite receded. Scenes from Jaws have caused adults and children to avoid swimming in the ocean, or panic and run from the water when seeing a harmless sunfish off the beach, or learn the pounding technique for scaring a shark away.
Are your competitors sharks? When new competitors are 100 yards off your company shore, or seemingly right next to your plant (boat) do you immediately think you ‘…need a bigger boat?’
Here’s a familiar scene from Jaws which illustrates the “You’re gonna need a bigger boat” reaction.
My experience has shown that management reacts in one of three ways when confronted with intense, encroaching competition: